Provides the latest RSS feeds for Marketing News. For more headlines on Breaking, National, Business, Finance, Sports and World News, visit our home page San Francisco Star.com http://www.sanfranciscostar.com/index.php/cat/3f2b7a1e7169fe72/ en-us Mon, 20 May 2013 03:31:54 -0400 Mon, 20 May 2013 03:31:54 -0400 30 Bermudian striker Nahki Wells says he is delighted with his role in helping Bradford City win promotion to League One after his football club swept aside Northampton Town 3-0 in the League Two play-off final at Wembley Stadium. Wells, 22, made history by becoming the first Bermudian to score Saturday at Wembley, home of English football, reports CMC. Wells netted his team's third goal in front ... http://www.sanfranciscostar.com/index.php/sid/214613482/scat/3f2b7a1e7169fe72 Sun, 19 May 2013 07:30:02 -0400 http://www.sanfranciscostar.com/index.php/sid/214613482/scat/3f2b7a1e7169fe72 Though Madison Avenue largely forgets seniors in general, they are now a demographic grossly overlooked on social media. Those 65 years and older are changing: they are living longer, are more active, and becoming increasingly literate online. Not only does this age group have 47x the net worth of households headed by those 35 and older (according to AdAge), but they are now the fastest growing ... http://www.sanfranciscostar.com/index.php/sid/214623852/scat/3f2b7a1e7169fe72 Mon, 20 May 2013 01:15:19 -0400 http://www.sanfranciscostar.com/index.php/sid/214623852/scat/3f2b7a1e7169fe72 Augie Grasis Sprint Nextel Corp.s acquisition march continue, this time moving a Kansas City technology company under its umbrella. Overland Park-based Sprint (NYSE: S) announced Monday that it bought app developer Handmark Inc. and spinoff OneLouder Apps. Inc. for an undisclosed amount. The companies have been negotiating the deal since the summer. It closed on April 4, making Handmark and ... http://www.sanfranciscostar.com/index.php/sid/214624349/scat/3f2b7a1e7169fe72 Mon, 20 May 2013 01:01:03 -0400 http://www.sanfranciscostar.com/index.php/sid/214624349/scat/3f2b7a1e7169fe72 Sprint Nextel Corp. may have acquired Handmark Inc. this spring, but the companies relationship goes back eight years. Overland Park-based Sprint (NYSE: S) plans to bolster its mobile advertising program, Pinsight Media+, with Handmarks mobile app development and advertising platform through spinoff OneLouder Apps Inc. Heres a timeline of key events that led up to the acquisition: 2000 Handmark ... http://www.sanfranciscostar.com/index.php/sid/214624348/scat/3f2b7a1e7169fe72 Mon, 20 May 2013 01:01:02 -0400 http://www.sanfranciscostar.com/index.php/sid/214624348/scat/3f2b7a1e7169fe72 Now that the Tetris tiles of the 2013–14 TV schedule have dropped into place, a number of intriguing programming showdowns await. With 51 new scripted series slated to premiere in the coming season, the newcomers will be fighting for their lives against established hits and fellow freshman shows. Here are the five time slots that are likely to kick up the most ... http://www.sanfranciscostar.com/index.php/sid/214623293/scat/3f2b7a1e7169fe72 Mon, 20 May 2013 00:07:04 -0400 http://www.sanfranciscostar.com/index.php/sid/214623293/scat/3f2b7a1e7169fe72 uper Bowl ad-rating platform to other categories of sports media. Ad Meter: The Year in Sports will invite sports fans to vote in categories like Best Sports Marketing Campaign and Best Athlete Endorsement Ad. Online voting will take place on Ad Meter’s digital hub in November, with the winners to be announced Dec. 9 at an event in New ... http://www.sanfranciscostar.com/index.php/sid/214623295/scat/3f2b7a1e7169fe72 Mon, 20 May 2013 00:07:03 -0400 http://www.sanfranciscostar.com/index.php/sid/214623295/scat/3f2b7a1e7169fe72 THE FIVE BEST … As cable siphons off GRPs like a fat kid sucking YooHoo through a Krazy Straw, broadcasters have countered with manic fits of development. Among the ... http://www.sanfranciscostar.com/index.php/sid/214623294/scat/3f2b7a1e7169fe72 Mon, 20 May 2013 00:07:03 -0400 http://www.sanfranciscostar.com/index.php/sid/214623294/scat/3f2b7a1e7169fe72 Like most sentient Americans, NBC is a huge Michael J. Fox fan, and the network demonstrated as much last summer when it outmaneuvered its broadcast competition by way of a risky and unprecedented leap of faith. If the actor would agree to bring his new comedy series to NBC, the network suits would rubber-stamp a binding order of 22 episodes, sight ... http://www.sanfranciscostar.com/index.php/sid/214623297/scat/3f2b7a1e7169fe72 Mon, 20 May 2013 00:07:02 -0400 http://www.sanfranciscostar.com/index.php/sid/214623297/scat/3f2b7a1e7169fe72 Cable networks have been waiting for this moment. Mel Berning came out swinging at the A+E Networks upfront, scolding broadcasters for charging a "failure tax" and telling ad buyers that the smart money was with his networks’ hits. David Levy, head of ad sales for Turner (who shows buyers his wares during the same week as the broadcast presentations, along with USA), has been ... http://www.sanfranciscostar.com/index.php/sid/214623296/scat/3f2b7a1e7169fe72 Mon, 20 May 2013 00:07:02 -0400 http://www.sanfranciscostar.com/index.php/sid/214623296/scat/3f2b7a1e7169fe72 With more smartphone users than ever, brands are preparing for what could be a break-through quarter in mobile advertising as consumers spend more time outdoors while constantly checking their iPhone or ... http://www.sanfranciscostar.com/index.php/sid/214623292/scat/3f2b7a1e7169fe72 Mon, 20 May 2013 00:07:01 -0400 http://www.sanfranciscostar.com/index.php/sid/214623292/scat/3f2b7a1e7169fe72 In trying to gauge the health of the TV ad sales market, one can opt to discard macroeconomic data on the GDP and spreadsheets on scatter rates. In fact, look no further than the nearest hors d’oeuvres tray. If at any point during an upfront party a waiter bearing a silver tray offers you a jumbo shrimp cocktail, things are looking up. When the networks aren’t feeling so flush, ... http://www.sanfranciscostar.com/index.php/sid/214623298/scat/3f2b7a1e7169fe72 Mon, 20 May 2013 00:07:01 -0400 http://www.sanfranciscostar.com/index.php/sid/214623298/scat/3f2b7a1e7169fe72 Grey Group is setting up a new shopper marketing operation to work for client Procter & Gamble now that G2, the agency’s retail unit, is merging ... http://www.sanfranciscostar.com/index.php/sid/214622749/scat/3f2b7a1e7169fe72 Sun, 19 May 2013 23:13:38 -0400 http://www.sanfranciscostar.com/index.php/sid/214622749/scat/3f2b7a1e7169fe72 When listening to music, human brains are wired to make music-color connections depending on how the melodies make people feel, U.S. researchers say. Vision scientist Stephen Palmer of the University of California, Berkeley, and colleagues found people in both the United States and Mexico linked the same pieces of classical orchestral music with the same colors suggesting humans share a common ... http://www.sanfranciscostar.com/index.php/sid/214621205/scat/3f2b7a1e7169fe72 Sun, 19 May 2013 20:46:07 -0400 http://www.sanfranciscostar.com/index.php/sid/214621205/scat/3f2b7a1e7169fe72 BASED on what the broadcast networks shared with Madison Avenue last week about the coming season, it seems as if the quintessential new series for 2013-14 is a comedy about a family of vampires from space moving in with relatives on earth. O. K., that is an exaggeration. But analysts and executives at media agencies who are studying the schedules announced during upfront week in New York ... http://www.sanfranciscostar.com/index.php/sid/214621169/scat/3f2b7a1e7169fe72 Sun, 19 May 2013 20:20:28 -0400 http://www.sanfranciscostar.com/index.php/sid/214621169/scat/3f2b7a1e7169fe72 "Brave's" Merida before and after her controversial makeover Consumer watchdogs took aim at the Walt Disney Company again last week, objecting vociferously to the studios redesign of Merida, the fiery heroine in the Oscar-winning Brave. Parents to girls especially decried the characters sexualization, pointing out that her frizzy red hair has been tamed, her neckline dropped, her ... http://www.sanfranciscostar.com/index.php/sid/214621170/scat/3f2b7a1e7169fe72 Sun, 19 May 2013 20:15:04 -0400 http://www.sanfranciscostar.com/index.php/sid/214621170/scat/3f2b7a1e7169fe72 The line between broadcast and cable is continuing to disappear. Already cable has managed to snag broadcast-level audiences, produce broadcast-quality shows and, in some cases, command broadcast-style ad rates. ... http://www.sanfranciscostar.com/index.php/sid/214620044/scat/3f2b7a1e7169fe72 Sun, 19 May 2013 18:57:06 -0400 http://www.sanfranciscostar.com/index.php/sid/214620044/scat/3f2b7a1e7169fe72 Marketing push is to make companies even more customer-focused SAN FRANCISCO -- Salesforce.com CEO Marc Benioff built a technology company worth $27 billion on the back of a very simple slogan: "No Software."Benioff's idea of selling business applications as a pay-as-you-go Internet service -- rather than shrink-wrapped bundles with hefty up-front fees -- helped Salesforce.com ... http://www.sanfranciscostar.com/index.php/sid/214619013/scat/3f2b7a1e7169fe72 Sun, 19 May 2013 17:29:32 -0400 http://www.sanfranciscostar.com/index.php/sid/214619013/scat/3f2b7a1e7169fe72 Digital advertising spend in the region is expected to grow We are stepping into a world where smartphones and tablets outsell PCs. While regional advertisers are aware that the industry is going 'mobile', spend on digital advertising is still low, according to a recent report by global consulting firm Deloitte."Digital advertising spend in the Middle East represents approximately ... http://www.sanfranciscostar.com/index.php/sid/214610701/scat/3f2b7a1e7169fe72 Sun, 19 May 2013 01:27:06 -0400 http://www.sanfranciscostar.com/index.php/sid/214610701/scat/3f2b7a1e7169fe72 From left to right: Hunger Games actors Liam Hemsworth, Sam Claflin and Jennifer Lawrence, and director Francis Lawrence in Cannes for the 66th Cannes Film Festival, May 18, 2013. (Yves ... http://www.sanfranciscostar.com/index.php/sid/214608245/scat/3f2b7a1e7169fe72 Sat, 18 May 2013 21:16:59 -0400 http://www.sanfranciscostar.com/index.php/sid/214608245/scat/3f2b7a1e7169fe72